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Web Development

How We Built Nationwide Roof Professionals a Lead Generation Engine

We design and develop high-performance, SEO-first websites that attract qualified traffic, turn visitors into customers, and deliver measurable long-term results.

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20
New qualified enquiries a week
30%
Reduction in cost per lead
100%
Mobile optimised across all pages
NWR 1 FULL
NWR 5 FULL
NWR 4 FULL
NWR 3 FULL
NWR 2 FULL

Project Overview

Nationwide Roof Professionals is a UK-wide roofing, insulation, and spray foam removal contractor, delivering roof repairs, full re-roofs, fascias and soffits, drone surveys, and a full range of insulation services (SuperFoil, ThermaQuilt, AirTec LOS, EcoQuilt, EcoWool, cavity wall) to homeowners and businesses across the country.

When they approached EMPWR3D, they had a website but no reliable way to turn visitor interest into booked jobs. Enquiries were inconsistent, follow-up was manual, and there was no structured way to track a lead from first contact through to completed project.

Their brief was clear: build a website that reflected the quality of their work, and back it with a lead generation system that consistently filled the pipeline with qualified homeowner enquiries – not just a contact form that occasionally got used.

The Challenge
Nationwide Roof Professionals needed more than a brochure site. Roofing, insulation, and spray foam removal are high-consideration, often urgent purchases - homeowners searching for these services need to be captured quickly, qualified, and followed up with before they call a competitor instead.
Our Approach
We rebuilt the site from scratch on WordPress with a clean, trust-building design and dedicated pages for Roofing, Insulation, and Spray Foam Removal, backed by foundational on-page SEO - proper page structure, meta data, and optimised content - to give the site a solid base to be found for the essentials.

What We Delivered

A full-service engagement spanning web design, development, SEO infrastructure, and paid lead generation infrastructure.

Custom Website Design & Development
A professional, trust-building WordPress site (built on Elementor) showcasing Roofing, Insulation, and Spray Foam Removal as distinct service lines, with dedicated pages for each and a Completed Projects gallery to showcase past work.
Facebook Lead Generation Funnel
Purpose-written ad scripts targeting homeowners actively searching for roof repair, insulation upgrades, and spray foam removal, paired with high-converting lead form copy designed to pre-qualify enquiries before they reach the sales team.
Marketing Automation
Automated workflows connecting Facebook Lead Ads directly into the business's lead tracking system, eliminating manual data entry and ensuring no enquiry sits without action.
Lead Tracking System
A custom Excel-based lead tracker built to give the team full visibility over enquiry source, status, and conversion - from first contact through to completed job.
Trust & Credibility Signals
PAF and PASMA accreditation badges, real client testimonials by job type and location, and a "Trusted by Leading Homeowners & Businesses" stats bar built into the homepage to reinforce credibility at every stage of the visitor journey.
Service-Specific Landing Pages
Dedicated pages for Roofing, Insulation, and Spray Foam Removal, each structured to speak directly to the specific concerns of that customer (leak repair, energy efficiency, mortgage/survey compliance for spray foam removal).

How We Worked

Every EMPWR3D project follows a structured process – from discovery through to delivery and beyond. Here’s how the Nationwide Roof Professionals project unfolded.
Discovery & Strategy
We reviewed the existing site and lead flow, mapped out the customer journey for each service line (roofing, insulation, spray foam removal), and identified where enquiries were being lost between ad click and actioned lead.
Design & Build
The WordPress site was built out with dedicated sections for each service, a Completed Projects showcase, and a testimonials layout structured by job type and location to build local trust and relevance.
Lead Funnel & Automation
Facebook ad scripts and lead form copy were written and tested per service line. Zapier automations were configured to push new leads directly into the tracking system in real time, removing manual handling entirely.
Tracking & Handover
The Excel lead tracker was built and handed over with a clear structure for the team to monitor lead source, follow-up status, and job conversion going forward.

The Results

Following the launch of the new website, Nationwide Roof Professionals is now considered one of the go-to companies for roofing, insulation, and spray foam removals across London and the UK.
2.4x
Return on ad spend
Estimated return based on tracked leads converting to booked jobs against Facebook and Google ad budget.
120+
Completed projects
Roofing, insulation, and spray foam removal jobs delivered since the new system went live.
6hrs/week
Saved on admin
Time reclaimed from no longer manually checking, logging, and forwarding leads between platforms.
“We needed a professional website that reflected the quality of our work – and EMPWR3D delivered exactly that. The site looks sharp, loads fast, and our enquiries have noticeably improved since launch. They handled everything from design to build without any fuss. Genuinely impressed.”
Owen Smith, Nationwide Roof Professionals

Project Details

Client

Nationwide Roof Professionals

Industry

Home Improvement Services

Market

United Kingdom

Project Duration

3 week build + ongoing retainer

Services

Web Design
Web Development
SEO
Marketing Automation
Lead Tracking Systems
Facebook Lead Generation

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Key Technologies

Wordpress
Custom Theme
Elementor
Facebook & Google Lead Ads
Zapier
Excel
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