How We Grew Deluxe Smile Design's Keyword Rankings

SEO

How We Grew Deluxe Smile Design’s Keyword Rankings

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+88%

Top 30 keyword rankings

+62%

Top 100 keyword rankings

Keywords currently rising

65.8%

Organic engagement rate

Project Overview

Deluxe Smile Design is a cosmetic dentistry practice based in Coral Gables, Miami, offering porcelain veneers, smile makeovers and related cosmetic dental treatments in a competitive local market.

Deluxe Smile Design partnered with EMPWR3D to grow its ranking keywords and build off-page authority through keyword tracking, on-page optimisation and sustained link building.

The Challenge

Before the campaign, Deluxe Smile Design had a narrow set of ranking keywords with limited depth beyond its branded terms, only a handful of keywords reaching page one, and minimal referring-domain authority to compete against other cosmetic dentistry providers in the Miami/Coral Gables area.

Our Approach

We built a keyword-first SEO strategy: expanding the tracked keyword set, pushing existing keywords up through the rankings (Top 100 to Top 30 to Top 10), and running a sustained off-page campaign - blog links, guest posts and content syndication - to build referring domain authority alongside the on-page work.

What We Delivered

A focused SEO engagement covering keyword tracking and expansion, on-page optimisation, and off-page authority building.

Keyword Tracking & Expansion

Expanded and monitored a 74-keyword tracked set, moving keywords progressively up through Top 100, Top 30, Top 20 and Top 10 positions.

On-Page Optimisation

Optimised core service and location pages (porcelain veneers, smile makeover, financing, about/contact) to convert rising visibility into engaged sessions.

Off-Page Authority Building

Sustained programme of blog links, guest posts, content syndication and social/forum links to grow referring domain count, logged across 290+ hours of campaign work.

Search Console & Analytics Monitoring

Ongoing tracking of Google Search Console query and page performance alongside Google Analytics channel and engagement data to guide priorities.

How We Worked

Every EMPWR3D SEO campaign follows a structured process, from initial audit through to ongoing growth. Here’s how the Deluxe Smile Design project unfolded.

Discovery & Audit

We began by auditing existing keyword visibility, ranking distribution and referring domain profile to identify the highest-impact opportunities for growth.

SEO Strategy Execution

We implemented keyword expansion and on-page optimisation across core service pages, alongside a structured off-page campaign to build referring domains.

Ongoing Content & Authority Growth

With foundations in place, we moved into continuous off-page link acquisition and keyword monitoring, compounding ranking improvements over the campaign period.

The Results

Since the campaign began, Deluxe Smile Design’s tracked keyword set has moved meaningfully up the rankings, with a growing share of keywords now on page one.

+88%

Top 30 Rankings

Grew from 8 to 15 of 74 tracked keywords.

+62%

Top 100 Rankings

Grew from 29 to 47 of 74 tracked keywords.

+100%

Top 10 Rankings

Grew from 1 to 2 of 74 tracked keywords.

Rising Keywords

Currently climbing the SERPs, with 18 already winning.

65.8%

Organic Engagement Rate

More than double paid search's 29.6%; avg. 3:25 engaged time - strongest of any channel.

Backlinks

Built across 27 referring domains.

We’ve seen a real uptick in enquiries since the campaign started. It’s not just about rankings on a report – it’s translated into actual new patients finding us online. The excellent SEO work undertaken by EMPWR3D has helped our business tenfold.

Deluxe Smile Design

Project Details

Client

Deluxe Smile Design

Industry

Cosmetic Dentistry

Market

United Kingdom

Project Duration

6 months

Services

Keyword Research & Tracking

On-Page SEO

Off-Page SEO

Link Building

Content Syndication

Search Console & Analytics Monitoring

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Key Technologies

Google Analytics

Google Search Console

Keyword Rank Tracking

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